![]() Hear from The Banished Dark Red, James Wilson, on his creed to “fight ‘till the end,” taking a swig straight from the bottle (because rebellion is contagious). ![]() You can download the 19 Crimes app via the Apple App Store and Google Play Store and snap a shot of your criminal, watching as they come to life in their vintage mugshot to tell the story of their crime. Think of convicts talking to each other from their labels, telling new stories - there are almost no limits.” The next step is actually building in new ways of interaction with the wines. “We saw such a positive response to our first three wines with AR labels that we actually brought the AR technology to the whole 19 Crimes line of wines,” adds Altmeyer. “Now, no matter if you’re opening a bottle of The Warden or our new wine, The Uprising, you can find a new convict and interact with the wine. But in the case of 19 Crimes, it makes total, complete, fantastic sense. Don’t be surprised if, come spring 2018, you see every beer, whiskey, and pinot touting their own AR app. ![]() That’s because 19 Crimes is one of the first wine or spirits brand to jump on the AR bandwagon ( Patron tequila being another). These wines are bold, smooth, and come to life under your smartphone. Those lawless who survived at sea went on to become pioneers in the frontier penal colony we know fondly as The Down Under. The men (and women) adorning the 19 Crimes labels were punished to “transportation” at the start of 1783 for committing at least one of the 19 crimes. If you haven’t seen the bottles of wine labeled with vintage mug shots of former criminals turned Australian colonists, you need to go to the store and look for it now.
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